Too Fast for Good News by Joseph Seger
Sitting with people after their surgeries, I often hear their prescription: slow down and heal. Sometimes, it is true the best thing we can do is just trust the same old story. The reality is that we live in an age where real rewards come from capitalizing in the attention economy. Quick searches reveal dozens, even hundreds of ‘get well quick’ anecdotes. The question raises quickly, which authority, which new story should be heeded?
Hurting churches today often have a similar scenario. They want to live and proclaim good news, but cannot move as they desire. Unresolved conflict lingers from a past Board meeting, ongoing feuds simmer among the members, unseen pain or potential block each other from interacting – the list goes on: something happened in the past and the body finds itself in need of healing. The same old prescription rises from the Master through the scriptures to live out the gospel proclamations within. Only now there are more polished ‘relevant’ experts prescribing modern church growth and fixing church problems. Broken things need time to mend. Voices clamor that the time is now to act.
‘Move fast and break things.’ This motto echoed around the start-ups of Silicon Valley for decades and into our current moment. It speaks to the cutthroat world of capitalist rewards, and the businesses behind them, for advancing technology faster than the user can get used to what the market already offers. It’s part of why we have so many platforms with so much information and news that we are ‘infobese’ and incapable of processing all that comes across the screens surrounding us.
This idea has disrupted the business world and spread into daily living.
Consider this often repeated conversation:
It’s so good. You should try it.
Really? You like it that much?
No, I actually haven’t ever tried it, but I heard it is really good.
Oh.
I used to laugh when a version of this exchange occurred. Seeking out a restaurant, product, or experience, someone gives an enthusiastic recommendation. And just when you get your hopes up, you realize they have no experiential authority for the endorsement. It may be that in good faith they are passing along another’s good word. It may be that they have been conditioned by targeted advertising. It often comes from a desire to be helpful, but almost always has an element of pedantic condescension. For if we move fast to an endorsement, maybe we can get some bonus credit, building our perceived authority with false confidence. I have always found it humorous how we can grab and pass along authority with no inherent knowledge of its truth.
At least it was humorous with a food order or purchase. It becomes more gut wrenching as it moves to other social matters.
One of the pervasive fruits of Silicon Valley’s fast movement has been the perfect tool to occupy our frenetic egos – social media. The ‘right’ to influence others no longer has to wait through the long work of education, experience, or editors. It has been freed for all. The more the talent in wielding it means the more the influencer must comment on anything and everything happening to remain relevant. No matter if it’s good or true or relevant or consistent with yesterday. We have to move fast and break things. Even more so when tomorrow comes.
Enter newsjacking.
Newsjacking has always existed, but has become a different phenomena with our current technology. The current oracle, AI, tells us that it is a “real-time PR and marketing strategy where a brand or individual injects its own ideas and expertise into a breaking news story or trending topic to gain media attention and promote itself.” Or to put it in another light, newsjacking is sharing news not to spread that news, but to gain standing or credit on some alternative agenda regardless of the news. It matters not whether people died or succeeded, were freed or held captive – only that this take was seen by more eyes and through ‘my’ lens.
This further floods all social media feeds with hot takes and reactions and memes and…well, it just goes on until the next event worthy to comment upon. No person can process all the information in time to share sound wisdom. With every post, we become more callous to the realities behind the viral moment. A disconnect forms between what is posted and what the poster feels. We become numb to the realities of each story and gear up for tribal fights rather than rallying to those in need or celebrating with the joyful.
Where is the church in all of this? Calling us from our numbness to be present to the pain and joy of the events around us? All too often it has become another mouthpiece in this infotainment.
In the church’s desire to be relevant it has sometimes forgotten the news it proclaims should be good to be lived. Many churches, and their leaders, want to be helpful, but often desire to be heard speaking ‘prophetically’ or ‘relevantly’ to whatever issue is raised more than wrestling with the news itself. It can filter out its own pain in a desire to have the answer for others.
Relevancy overtakes authenticity.
Following the news story can lead away from the GOOD NEWS still to be proclaimed.
There are many reasons why the church today has struggled to evangelise its surrounding neighborhoods. Evangelism at its heart is the sharing of good news. In the church, this good news is that Jesus has not only died on the cross for our sins, but that he is the King of the universe who will make all things new. Fleshed out, this means the sick should become well, the lonely should find community, families should become stronger, the addicted should be freed and connected – that all should come to live more healthy and holistic lives. Unfortunately this is not the lived reality of many in churches today.
Some churches today often declare the ‘correct’ theological, biblical, and evangelical concepts without evidence of belief, understanding, or joy to go along with the truths therein. The good news is no longer news affecting us but rather information to be wielded. Sometimes such hope is exported to other fields. Perhaps this is one of the reasons why the church struggles to evangelise today.
In our hurry to keep up, some of us in the church have not taken the time to let the reality of the good news sink in. We repeat the good news without knowing it to be good ourselves. We desire to proclaim the fruits without the long, hard work of breaking the soil, tilling it, and being present for the growth necessary for the buds to begin to form. Maybe this comes from decades of living with instant gratification society. Maybe it comes from some bent desire to not have to live in every time or season of life. Maybe we’re stuffed, full, and tired. Maybe there is nothing new under the sun.
Evangelism does not lead to good news in our lives if we do not live by the truth of the gospel. Unexperienced proclamations of goodness, a lack of alignment of action and word, and a desire to use the gospel for worldly ends plagues us throughout the church today. The gospel becomes truncated in its expression because it has become limited in its effect on the whole of our lives. What is shared is sometimes not known, owned, or lived. What is shared becomes dismissed due to the fruit of the community. Trust is lost. Those who hear then flock to other proclamations.
Good news heard should be good news lived.
I will say it again in another way. Part of the church today struggles to share the gospel because it struggles to flesh out the good news within the body. Members attend worship faithfully, but avoid each other throughout the week. Conversations and plans of action can reveal an ignorance of biblical interpretation, spiritual disciplines, the commands of Jesus, and theological application. Hurting people are not offered wholeness through Christ and the community. Examples abound, but a truncated discipleship program has led to lower expectations for the bride of Christ. Church health and well being within allows for the faithful extension of sharing good news beyond the covenantal community. Churches need to care about the lives and situations of those within as they do their neighbors. They need to be healthy before they become places where the good news wells up from within and overflows to the community. Church should be a place where we can rest, have authentic community, and just be before our God we behold.
Consider Maslow’s hierarchy of needs. If one desires self actualization and transcendence, then one first needs shelter, food, rest, safety, belonging, and confidence. The same is true for our churches. If we desire the church to be the Kingdom of God upon the earth and to spread into every community, we need to make sure those within know they have abundant provision from the King, healing from the Master, shelter under the Most High, a Sabbath rest, no coercion within the body, love throughout all of the congregation, unity in Jesus, and an understanding of how the Holy Spirit empowers them for the call.
When we try to share good news that we do not believe, live, or resonate with, it comes off discordant and disingenuous. We sense this with personalities newsjacking on Facebook and Twitter(x). It’s in the back of our mind when all influencers use the latest news story in attempts to be more Instafamous. We see the danger in implanting opinions into the news regardless of whether it is good. We must come to see the problems in proclaiming the Good News without it first being good in our lives.
Good news should give us joy. It makes us cheer and smile, stomp and clap, sing or shout, move and dance. It’s a phone call which incites us to make a dozen phone calls to ensure all know the current event that affects our loved ones. When it resonates within it becomes effortless for it to spill forth.
There is still much hope for the church in our day. Despite the negative claims there remain numerous examples of healthy churches multiplying in the power of the Holy Spirit for the glory of the Father. Still the whole of the Church has yet to fully claim the deeper truths within Paul’s letter to the Corinthians – “God has put the body together…so that there should be no division in the body, but that its parts should have equal concern for each other. If one part suffers, every part suffers with it; if one part is honored, every part rejoices with it.” (1 Cor. 12:24-26) We are joined with other Jesus followers. Our shared lives of pain and good news become the place from which we share the gospel to others. If they are not aligned, there will be no growth.
The world continues to manufacture more regardless of our health. It is easy to get caught up in the busyness of the production. Still, God’s mission to the world rests in the church – the multi-lingual, multi-ethnic movement of God inviting all to live in the reality of THE Good News by bringing together the broken pieces of lives needing rest and wholeness in God’s peace and love.
It is worthwhile to remember Jesus’ question to the invalid who had laid at the pool for 38 years (John 5). 38 years of not being healthy with attention turned to repeated proclamations of manufactured good news that did not bring health. 38 years of others passing by without health. 38 years bridged by a pointed question to the good news of health and joy beyond – “Do you want to get well?”
Christianity has been around for nearly 2 millenia and still there are blind who cannot see, lame who cannot walk, neighbors who are not loved, churches who do not love each other and the masses who do not know Jesus. Still, Jesus calls us to his Kingdom come.
Jesus still reigns. The Holy Spirit still moves. The church still gathers and scatters. Times have changed, and maybe move a little faster, but the good news is still good. Can we still ourselves and hear our Master’s call above the unrelenting noise? Does the church want to get well?
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